Director of Promo & Marketing
Senior: VP of Sales & Marketing
Person: Berger Corvaia
PURPOSE (The reason why the position exists):
Primary: To be the person who knows what our product is and how to get people to buy it. You will never have to sell the system directly to a person, but through the various means of promotion and marketing, you should have created the system for someone to be fully closed on our products. Your product is then, people who are fully informed and ready to buy our products and services.
Secondary: To provide requested marketing materials from Div 6 Public Division, Div 1 HR, Software, Div 4, Div 5, Etc.
VIEWPOINT (The viewpoint that an employee should have, to be successful at their job):
That you know better than anyone our public and our products and services. You have full conceptual knowledge of what we do and don’t do and are therefore able to come up with marketing plans to achieve those goals, you don’t need help from anyone to get the purpose done, you are the cause point. Your viewpoint towards Equity & Help is it is the best option for investing, it actually helps people and improves communities while giving a great low-effort return. It is vital that everyone knows about the company and how it can help them, whether that be as a family, as an investor as, as an agent, or someone looking for work.
COMPUTER SKILLS REQUIRED:
Marketing systems, Social media, Funnel Software, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, WordPress, Facebook PPC, Google PPC, Microsoft Office, and general PC computer knowledge.
SKILLS REQUIRED:
Excellent Writing Skills, Basic Graphic Design, Basic Videography, Survey Tech, WordPress knowledge, Social Media, Content writing (newsletter, etc.) High aptitude for quickly understanding plugins and programs you are unfamiliar with.
RESPONSIBILITIES OF THE POSITION:
Manage, create on and run the complex and full marketing strategy for the company
Conceptualize content and promotional materials (ads, flyers, videos, graphics)
Do yourself or utilize contractors to create the concepts created and approved from above.
Get surveys done so we can know our staff.
Get IA on materials prior to sending it out.
Create and send out weekly approved newsletters to both families and investors
Keep the website updated and running
Generate leads for Investors
Ensure all leads reach the correct terminal in the company
Ensure there are blogs and other articles on the company
Maintain a strong social media presence
Maintain the brand of the company to establish a strong concise message
Keep the Craigslist Bot in operation and posting in ever-increasing amounts
Run Facebook PPC and Google PPC
Find new ways to promote the company
Only take orders from your command line
Stay in communication with all staff in relation to your products
WEEKLY ACTIONS:
Complete Promotional Material
Liaison with all of the contractors working on marketing
Check on and run all funnels and ads
Send out the E&H Newsletter – Every week
Report your stats
DAILY ACTIONS AND QUANTITIES or EXPECTATIONS:
Work on finalizing promotional material
Post to Social Media – at least 3 posts per account per week
Ensure Facebook ads are running
STATISTICS:
Investor Leads
Total Leads
FB likes and follows
Website Visits E&H
Website Visits EasyHomes
Valuable Final Product: Qualified clients who are aware of Equity & Help Inc, and are interested in the purchase of homes and services through our companies.
Written by:
Austin Kerr
SVP Admin E&H
Edited by: Kali Post Director of Personnel
04/21/2021
Edited by: Noah Helland Director of Promo and Marketing
9/16/2021