A funnel is a path you guide people through to try and make a sale, via websites, ads, emails, etc.


This is an example of a Funnel that was used for our podcast ads:


It starts at the top, and as a funnel does, sends the final product down and down until the desired result.


Explanation:


  1. 100 People enter our funnel, they have three routes; don't do anything, make a call right then and there, or still need more information.
  2. Depending on where they're at; we retarget ads, send emails and texts, or target websites to try and keep their interest.
  3. With this funnel, we want them to be led to make a discovery call, and how we do that is by targeting them with ads and generally keeping their attention on us, and our websites.
  4. Lastly, we hope the final thing to happen is that they end up investing with us.


Generally speaking, a funnel is sending the right people to the right location to try and make a lead out of them, and eventually an investor.