What's a good podcast to advertise on?
1. Generally, the podcasts we are looking for have a demographic of 50+, male, income bracket of $100,000+. We also want the topic to be relatable to our company in some way or another. A good example of this would be podcasts dealing with investing, cash flow, real estate, estate planning, etc.
2. We want a podcast that's within budget, so a podcast that doesn't have more than 10,000 downloads. (subject to change).
3. We are looking for a podcast with a solid and reliable audience. Basically, an audience that is a regular to their podcast.
4. We want a podcast where the host is also reliable. (How qualified they are with the topic or topics in general.)