NAME OF POSITION: EasyHomes Promo & Advertising Manager


PERSON’S SENIOR: Berger Corvaia


PURPOSE (The reason why this position exists): 

The purpose of this position is to advertise every property we have using the best, viable methods of posting to get the maximum amount of leads possible. More leads equates to more sales, and more sales equates to happy investors. 


VIEWPOINT (The viewpoint that an employee should have to be successful at the job):  

 You can never have too many leads. Gathering as many leads as possible is pivotal to the success of our sales team... The more leads we have, the better chances we have of a quality family approved for a home, which translates to a quicker, more reliable return for our investors. Your responsibility is to know the best way to market a home in order to obtain the most leads as possible. 


COMPUTER SKILLS REQUIRED: 

Basic computer skills, data entry, ability to troubleshoot, knowledge of Microsoft products, Google Suite, knowledge of E&H Matrix.


SKILLS REQUIRED: 

Dedication, ability to learn new software and websites quickly,  ability to talk on the phone, high aptitude for troubleshooting technical issues, 



RESPONSIBILITIES OF THE POSITION:

  • Make sure all properties are being marketed

  • Makes sure all ads are less than 2 weeks old

  • Keep Double post and Master TurboTenant Upload sheet up to date and accurate

  • Respond to all messages from Facebook, Zillow, and Zumper

  • Input all leads from Qualifier Form

  • Put all Avail and FSBO leads into the Master TurboTenant Upload sheet

  • Keep posting schedule current and functioning

  • Keep sales team informed of new leads 



WEEKLY ACTIONS:

  • Update and maintain posting schedule and ads

  • Inputting leads into the Matrix for the EasyHomes sales team to sell to

  • Calling and qualifying leads 

  • Staying up to date with homes to market 


STATISTICS:

  • Leads generated (FB, TurboTennant, Other)

  • # Calls Made


ACTION STATS:

  • # of Qualified Leads to EasyHomes Sales Reps


Valuable Final Product: 

Plenty of qualified Leads for the EasyHomes sales representatives.    


GLOSSARY OF TERMS:


FSBO: Forsalebyowner; this is a website we use to market our houses

Avail: This is a website we use to market our houses

Zumper: Rental platform that we use to market our houses