You won't see ads on websites that have poor ad experiences, like:

  • Too many ads
  • Annoying ads with flashing graphics or autoplaying audio
  • Ad walls before you can see content

When these ads are blocked, you'll see an "Intrusive ads blocked" message. Intrusive ads will be removed from the page.

Turn off the ad blocker

You can change your settings to allow ads on all sites.

  1. At the top right, click More More and then Settings.
  2. Click Privacy and security and then Site Settings.
  3. Click Additional content settings and then Ads.
  4. Turn off Block ads on sites that show intrusive or misleading ads.

Allow ads on specific sites

If you trust a site, you can add an exception to allow ads on that site.

  1. On your computer, open Chrome.

  2. Go to a page you trust that has blocked ads.
  3. To the left of the web address, click Lock Lock or Info Info.
  4. To the right of "Ads," click the Arrows Arrows.
  5. Select Always allow on this site.
  6. Reload the web page.

Stop Chrome from blocking ads on your site

Chrome removes ads from websites that violate the Better Ads Standards. The standards discourage the types of ads that are particularly annoying to people.

If ads are being removed from a site that you own, visit the Ad Experience Report. In the report, you'll learn about any issues found with your site and how to address them.